Strategy for broadband video on demand
| Added: 25-08-2007 Author: Sean DAniell Category: Broad-Band Internet |
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VIDEO ON DEMAND
Video on demand depends on two things grow,
1. Costs entailed
2. Interesting content
VOD offerings on the German market will take the implementation strategy and cost structure is different from the size used today. German market, a lot of content that can be provided in the Pay-per-View, available for free on Distance Radio. Also, the infrastructure necessary to allow government-funded construction of VOD, which is not common now services many cable systems. VOD dependency two go hand in hand. One can not exist without the other, and each is the other solution.
1. Cost - VOD architecture using the existing update (800MHz) system and some parts of the Broadband Data Network. Thus, some costs can be amortized to serve. VOD is already used in some cable systems, though not in Germany. Using the equipment cable Cots architected to provide the planned capacity, the use of VOD and the existing architecture can be found and implemented relatively economic. This means that R & D is not the cost of non-cases, the cost of a small design and manufacturing equipment costs spread over many cable operators. Personal equipment or system costs can be used by content partners, which are discussed in point 2 below.
2. Interesting content - the content dictate must be identified. Content should be easy to solve the needs. Non-fluent German population is now weak Serviced cable companies. VOD provides a strong market opportunity in these communities in their own language, with content that people want it. An example will offer German language and civics videos, films from their home countries, a popular show of their culture, etc.. Saved costs as low as possible for individuals to compete with video and dvd rental market. My opinion for a content partner for German companies who want to get millions of cable subscribers. Non-German companies (tribe) have content that originates now in the same way german content originated.
German content provider must be sourced content by signing a multiyear contract brief. Content providers can be a market, and running to provide content to millions of customers. Money can be used to eliminate the cost of the offer.
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